The Rise of Video Marketing: Best Practices for 2025
Apr 28, 2025
Video marketing is more popular than ever, and it’s not slowing down in 2025. People love watching videos, whether on social media, websites, or even emails. If your business isn’t using video, you might be missing out on a big opportunity to connect with customers. At Legacy Media, a marketing agency in Virginia, we help businesses create and use video to grow their brands. If you’re ready to make video a key part of your marketing strategy, here are some best practices to follow in 2025.
Keep Videos Short and Engaging
People have short attention spans, so videos should be quick and interesting. Most successful marketing videos are under 60 seconds. Whether it’s a product demo, a customer review, or a behind-the-scenes look, get to the point fast! Tip: Use eye-catching visuals, fun animations, and clear messaging to grab attention right away.
Use High-Quality Video Production
Blurry, shaky videos can turn people away. You don’t need a Hollywood budget, but good lighting, clear audio, and steady shots make a big difference. Even a smartphone can create high-quality videos with the right techniques. Tip: If you want professional-looking videos, Legacy Media can help with production and editing. 
Marketing: Optimize for Mobile Viewing
Most people watch videos on their phones, so your videos need to look good on small screens. Use bold text, clear visuals, and vertical or square formats to fit mobile screens better. Tip: Add captions to your videos since many people watch with the sound off.
Leverage Social Media and Live Video
Social media platforms like TikTok, Instagram Reels, and YouTube Shorts are great places to share short videos. Live streaming on Facebook, Instagram, or YouTube can also help you connect with your audience in real time. Tip: Engage with viewers by answering their questions during live videos and encouraging comments.
Marketing: Tell a Story
People connect with stories more than plain facts. Instead of just listing features, show how your product or service solves a problem. A strong emotional connection makes your video more memorable. Tip: Use customer testimonials or success stories to make your videos more relatable. 
Include a Clear Call to Action
Every video should have a goal. Do you want viewers to visit your website, sign up for a newsletter, or buy a product? Make sure to tell them what to do next. Tip: Use phrases like "Click the link below," "Follow us for more tips," or "Visit our website to learn more."
Marketing: Track and Improve Performance
After posting your videos, check how they’re performing. Are people watching until the end? Are they liking and sharing? Use analytics to see what’s working and what needs improvement. Tip: Adjust your strategy based on what videos get the most views and engagement. 
Get Help from the Experts
Video marketing is powerful, but it can be a lot of work. That’s where Legacy Media comes in. As a trusted marketing agency in Virginia, we help businesses create and use videos to reach their audience. Whether you need strategy, production, or promotion, we’ve got you covered. Ready to take your marketing to the next level? Contact Legacy Media today and let’s make video work for you!