Understanding Your Target Audience
Apr 28, 2025
The secret sauce to marketing is understanding your audience. Now of course, a lot of other things matter as well. If you understand your audience well but fail to target them with the right messaging and frequency, then it doesn’t matter. The main point here is you can’t fail to understand your target audience.
So what is a target audience?
(hint: the answer isn’t “everyone!”) The key to identifying your target audience is by asking A LOT of questions. Let’s build a sample persona. Your company builds residential decks. At this point we know that your target audience is home owners, but can we get more specific? This next step involves market research, but let’s just say that you found out that the major decision maker in the home for purchasing a deck was female. And you also knew that in your area, they need to have an income of $80-100k per family unit for the quality of deck that you want to build. Now we have a more defined list:
- Home owner
- Female age 30-50
- $80-100k annual income
From here, we can start asking questions like:
- What social media platforms does she use?
- Why would she want a deck?
- What fears/concerns does she have?
- What does she want most from a deck contractor?
- What important questions does she have?
At this point, you now have a very specific person you are targeting, you know how to target them, and you know a lot about what they are thinking. This is a target audience. It’s very specific, and you may even find that you have 2 or 3 target audiences.
So why is it so important to have a very targeted audience?
While marketing has become a lot easier to place messaging because of technology, it’s also become a lot harder to stand out from all of the other information that people digest every day. The best way to make your messaging stand out is to speak directly into your potential customers needs, wants, and concerns. It’s much easier to do all of this when you have specific personas instead of a generalized audience profile. You probably want to talk more about your company and how to build a targeted audience to grow your business. We’ve designed our process to make this easy for you to get started! Just reach out to us and schedule your free consultation today :)