LMSE8: Nike's Just Do It Origin, Marketing Slogans and Jingles & More
What do you think about Slogans and Jingles? Key Topics Covered:
- The power and importance of marketing slogans
- Examples of memorable slogans and jingles (McDonald's, Nike, etc.)
- The story behind Nike's "Just Do It" slogan originating from a death row inmate
- Differences between jingles, slogans, and logos
- Tips for creating an effective slogan:
- Know your target audience
- Identify their pain points
- Align your messaging with the personality/values you want to convey
- Getting outside your own perspective to appeal to a different demographic
Timestamps: 0:00 - Intro discussing slogans and jingles 2:30 - Examples of impactful McDonald's slogans and jingles 5:00 - The dark origin story of Nike's "Just Do It" slogan 8:30 - Differences between how jingles, slogans and logos connect with people 12:00 - Tips for creating an effective slogan or jingle 15:00 - Appealing to a demographic different than yourself